DevsGene - Learn, Explore, and Grow in Development

Overview:

This course focuses on building effective social media strategies, creating engaging content, managing campaigns, and analyzing performance metrics to grow brand presence across major social platforms.

What you'll learn:

Content planning and scheduling

Organic growth strategies

Paid social media campaigns

Analytics and performance tracking

Roadmap

01 Digital Marketing Overview & Platforms

Lectures

Introduction to social media marketing

Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn)

Audience targeting and demographics

SMM vs traditional marketing

Labortary

Set up business accounts on platforms

Explore platform interfaces

Analyze audience insights

Create a basic profile optimization

02 Content Strategy & Copywriting

Lectures

Developing content strategies

Types of content (posts, stories, reels)

Copywriting for social media

Content calendars and planning

Labortary

Build a content calendar

Write engaging captions

Plan a week's content

Use tools like Buffer or Hootsuite

03 Creative Posts & Branding

Lectures

Visual design for social media

Branding consistency

Hashtags and trends

User-generated content

Labortary

Design posts using Canva

Create branded templates

Research and use hashtags

Curate UGC examples

04 Organic Growth Techniques

Lectures

Building followers organically

Engagement strategies

Collaborations and influencer marketing

Community management

Labortary

Implement growth hacks

Engage with audience

Plan a collaboration

Manage comments and DMs

05 Paid Ads Basics

Lectures

Introduction to paid social advertising

Ad formats on different platforms

Budgeting and bidding

Ad policies and compliance

Labortary

Set up ad accounts

Create sample ads

Set budgets

Review ad guidelines

06 Campaign Setup & Targeting

Lectures

Campaign objectives

Audience targeting options

A/B testing

Retargeting strategies

Labortary

Launch a test campaign

Define target audiences

Set up A/B tests

Implement retargeting

07 Analytics & Optimization

Lectures

Social media analytics tools

Key metrics (reach, engagement, ROI)

Reporting and insights

Optimizing campaigns

Labortary

Analyze platform insights

Create performance reports

Optimize based on data

Use third-party tools

08 SMM Project & Strategy Implementation

Lectures

Comprehensive SMM strategies

Case studies

Crisis management

Future trends in SMM

Labortary

Develop full SMM plan

Execute mini campaign

Handle simulated crisis

Present project

Ready to get enroll?

One Time Payment: 20,000 (PKR)

Whats Included:

Comprehensive course materials and learning resources

Access to hands-on labs and practical exercises

Ongoing instructor guidance and support

Official certificate of completion upon successful completion

Get Enrolled

SMM - Social Media Marketing

Duration: 2 Months

Cost: 20,000(PKR)

Classes per week: 03

Overview:

What you'll learn:

Roadmap

01

Digital Marketing Overview & Platforms

Lectures

Introduction to social media marketing

Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn)

Audience targeting and demographics

SMM vs traditional marketing

Labortary

Set up business accounts on platforms

Explore platform interfaces

Analyze audience insights

Create a basic profile optimization

02

Content Strategy & Copywriting

Lectures

Developing content strategies

Types of content (posts, stories, reels)

Copywriting for social media

Content calendars and planning

Labortary

Build a content calendar

Write engaging captions

Plan a week's content

Use tools like Buffer or Hootsuite

03

Creative Posts & Branding

Lectures

Visual design for social media

Branding consistency

Hashtags and trends

User-generated content

Labortary

Design posts using Canva

Create branded templates

Research and use hashtags

Curate UGC examples

04

Organic Growth Techniques

Lectures

Building followers organically

Engagement strategies

Collaborations and influencer marketing

Community management

Labortary

Implement growth hacks

Engage with audience

Plan a collaboration

Manage comments and DMs

05

Paid Ads Basics

Lectures

Introduction to paid social advertising

Ad formats on different platforms

Budgeting and bidding

Ad policies and compliance

Labortary

Set up ad accounts

Create sample ads

Set budgets

Review ad guidelines

06

Campaign Setup & Targeting

Lectures

Campaign objectives

Audience targeting options

A/B testing

Retargeting strategies

Labortary

Launch a test campaign

Define target audiences

Set up A/B tests

Implement retargeting

07