DevsGene
HomeEducationsWho we are?Contact us
Enroll Now

SEO – Search Engine Optimization

Duration: 2 Months

Cost: 18,000(PKR)

Classes per week: 03

Overview:

This course provides practical SEO knowledge, teaching students how to optimize websites for search engines using keyword research, on-page and off-page techniques, content optimization, and performance tracking methods.

What you'll learn:

Keyword research and search intent
On-page and technical SEO techniques
Off-page SEO and backlink building
SEO tools, audits, and reporting

Roadmap

01

SEO Basics & Search Engine Mechanics

Lectures

Introduction to SEO and its importance

How search engines work (crawling, indexing, ranking)

SEO types: on-page, off-page, technical

Google algorithms overview

Labortary

Set up Google Search Console

Analyze a website's basic SEO

Explore search engine results pages

Identify ranking factors

02

Keyword Research & Competitor Analysis

Lectures

Understanding search intent

Keyword research tools (Google Keyword Planner, Ahrefs)

Long-tail vs short-tail keywords

Competitor analysis techniques

Labortary

Conduct keyword research for a niche

Analyze competitors' keywords

Create a keyword strategy document

Use tools to find keyword opportunities

03

On-Page SEO & Content Optimization

Lectures

Title tags, meta descriptions, headers

Content optimization best practices

URL structure and internal linking

Image alt text and schema markup

Labortary

Optimize a sample webpage

Write SEO-friendly content

Implement internal links

Add schema markup

04

Technical SEO & Site Structure

Lectures

Site speed and Core Web Vitals

Mobile-friendliness and responsive design

XML sitemaps and robots.txt

Canonical tags and duplicate content

Labortary

Audit site speed with tools

Create sitemap and robots.txt

Fix technical issues on a site

Test mobile optimization

05

Off-Page SEO & Backlink Strategies

Lectures

Importance of backlinks

Link building techniques (guest posting, outreach)

Social signals and brand mentions

Avoiding black-hat SEO

Labortary

Analyze backlink profiles

Plan a link building campaign

Reach out for guest posts (simulation)

Monitor link quality

06

Local SEO & Google Business Profile

Lectures

Local SEO fundamentals

Setting up Google Business Profile

NAP consistency and reviews

Local citations and maps optimization

Labortary

Create and optimize GBP

Build local citations

Manage reviews and responses

Optimize for local searches

07

SEO Tools, Audits & Analytics

Lectures

Essential SEO tools (SEMrush, Moz)

Conducting SEO audits

Google Analytics and Search Console

Tracking and reporting SEO performance

Labortary

Perform a full SEO audit

Set up analytics tracking

Create SEO reports

Analyze performance data

08

SEO Strategy & Project Implementation

Lectures

Developing comprehensive SEO strategies

SEO for e-commerce and blogs

Future trends in SEO

Case studies and common pitfalls

Labortary

Build an SEO strategy for a site

Implement and monitor changes

Present project findings

Review and iterate strategy

Ready to get enroll?

One Time Payment: 18,000 (PKR)

Whats Included:

Comprehensive course materials and learning resources
Access to hands-on labs and practical exercises
Ongoing instructor guidance and support
Official certificate of completion upon successful completion
Get Enrolled
DevsGene - Footer

Pakistan’s growing hub for software development and technical education, DevsGene combines real-world development expertise with hands-on training to shape future-ready professionals.

Courses by DevsGene

Full Stack Web DevelopmentWordPress DevelopmentBasic Web DevelopmentSearch Engine Optimization (S.E.O)Social Media MarketingE-Commerce Web DevelopmentUI / UX DesigningIntroduction to AI DevelopmentGraphic Designing

Contact Details

info.devsgene@gmail.com

(+92) 324 8505960

(+92) 331 5777986

Follow Us At

©2025 DevsGene - All Rights Revered.